Mark Schnurman

Eastern Standard

Real Estate Is a Beauty Contest

People may not want to admit it, but the fact is the best broker does not always get hired for the assignment. There are myriad factors that impact an owner’s selection process, including not only experience and education but also timing and personal preferences. These and other variables conspire to turn much of what we Read More

Eastern Standard

Managing Your Image on Social Media

I enjoy social media and sharing important milestones, achievements and events with family and friends, but for the life of me I do not understand why people use it to digitally share every aspect of their lives. I was raised to value privacy and discretion and lack the self-absorption or vanity to believe that people Read More

Eastern Standard

The Necessity of Failure

The first time I tried to ride a bike, I fell. At 14 I crashed and received 22 stitches on my chin. As an adult I launched myself over my handlebars and shattered my elbow. After each failure I got back on my bike. By doing so I have known the exhilaration, achievement or joy Read More

Eastern Standard

On Being a Team Player

Teams are all the rage in the business world but must be well conceived, structured and managed to reach their true potential. A recent survey of employers indicated that the ability to work collaboratively and cohesively in a team environment is the most important trait in the workplace and it is especially true for brokers. Read More

Eastern Standard

Vision Drives Success

Astronauts were the seminal figures of my youth. Forty-five years ago on July 20 man landed and walked on the moon, changing the way humans literally and figuratively viewed the world. The American astronauts fulfilled the human dream of exploration and, in the midst of the Cold War, showed the world what American ingenuity could Read More

Eastern Standard

Overcoming the Summertime Blues

Summer is a time of barbecues, beaches and vacation. But it should not be a time for brokers to relax. Instead it is a time to plant the seeds for a great second half of the year. Here are some ideas to make the summer productive and profitable.

Keep priorities clear: An interesting aspect of Read More

Eastern Standard

Managing Your Sales Pipeline

Managing a sales pipeline is important because it allows a broker to monitor and assess potential deals and appropriately allocate time and resources to them. Brokers should have a very intentional pipeline management process, and the following tips can help build one.

Let’s begin with the premise that using data effectively enables better decisions. Without Read More

Eastern Standard

Fathers, the Quiet Heroes

We live in a world of false heroes where we exalt the famous for being, well, famous. Actors, singers, politicians or athletes should not be emulated for their fame alone. Instead we should revere people not because of who they but because of what they are. Fathers, such as my dad, are some of the Read More

Eastern Standard

Identifying a Real Seller

Perhaps the most frustrating part of a Broker’s job is marketing a Seller’s property only to find out, after hours of work, that the Seller was never going to sell. The earlier in the process you can identify a Seller who will waste time the better off.

Here are some of the telltale signs that Read More

Eastern Consolidated

Breaking the Four-Minute Mile

I possess a childlike exuberance and take special pleasure when individuals achieve the unprecedented. Sixty years ago this month Roger Bannister accomplished such a feat.
On May 6th, 1954, Bannister became the first human to run a sub 4-minute mile. Prior to this moment many in the medical and running communities considered the 4-minute Read More

Eastern Standard

Commencement Time

College graduation is one of the great inflection points in life, ripe with unlimited possibilities. Here is what I wish I knew when I graduated college.

Work experience cannot be duplicated for the discipline, knowledge and skills it builds. Malcolm Gladwell in his fine book, Outliers, popularized the idea that it takes 10,000 hours to Read More

Eastern Standard

Effective Email Communication

Email is the preferred method of communication for many; it is also the most problematic. Most of us know the stress of 100 emails, many irrelevant. The simplicity, immediacy and potential breadth of email makes use a challenge. Here are some tips to make your email use more effective:

1. Choose the right method of Read More

Eastern Standard

Life Lessons From The Trail

My fourteen-year-old son Matthew and I just returned from a hiking trip in Guatemala’s Mayan Highlands. Our journey was challenging, meaningful, fun and enlightening. We took away four primary lessons that apply to our daily lives: First, without unrelenting effort you miss out on the best that life offers. Second, discomfort and sacrifice is necessary Read More

Eastern Standard

The Art of the Appointment

The first appointment with a seller is an inflection point in a relationship. Done well and you can secure the listing and eventually a paycheck; done poorly and it may be the death knell for a relationship.

Part art, part science. The structure of the appointment–clarity and accuracy of facts–is science; delivery and connection is Read More