Lease Beat

Digital Marketing Firm Signs Flatiron District Lease

22 West 19th Street.

22 West 19th Street.

Digital marketing and media firm Taykey, Inc. signed a five-year, 7,125-square-foot lease to move into the seventh floor of the Kaufman Organization‘s Cluett Building at 22 West 19th Street in the Flatiron District this fall, Commercial Observer has learned.

Kaufman has now filled the 1901 structure with asking rents in the $50s per square foot following a renovation and the installation of additional elevators from the redone lobby, said Steve Kaufman, president of the company.

“Flatiron has elevated itself into the preeminent three-dimensional district in New York City,” Mr. Kaufman said in a prepared statement. “Tenants at 22 West 19th Street are provided with workspaces that rival some of the best offices in the area and neighborhood attractions that are second to none. 22 West 19th Street’s central location affords tenants the opportunity to explore and enjoy an area unlike any other in New York City.”

Timothy Gibson of Newmark Grubb Knight Frank negotiated on behalf of the tenant, while Mr. Kaufman and Barbara Raskob, the company’s director of leasing, represented Kaufman in-house in the transaction.

The space was fully built-out and in good condition,” Mr. Kaufman wrote in an email. “Taykey is joining some like-minded tech-oriented companies already in the building.”

The company that counts Red Bull, Volkswagen, and Miller Coors as clients will replace fellow digital ad firm Turn, Inc. in the space. The building with a distinctive facade featuring masonry and brick gets its name from the once-noted shirt-collar maker Cluett, Peabody & Co.

Mr. Gibson didn’t immediately respond to requests for comment.

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