When Stripes Group, a private investment group that boasts a portfolio including Art.com and Seamless, went looking for new space, the firm’s executives recognized the need for something outside the norm of the financial services industry.
Seeking a location that would make potential portfolio companies more comfortable, Stripes Group traded Midtown for the Meatpacking District, taking three floors and the roof at 402 West 13th Street. Tasked with building out the space—and altering Stripes Group’s mentality about work space—was ICRAVE, a Manhattan-based design firm that had previously taken on a similar project for hedge funds moving to Greenwich Village.
“It took some time for the customer to come to recognize they would be working differently,” Lionel Ohayon said of the process. “They were coming from a very traditional corporate office space that had all the fixings you’d expect in a financial office in Midtown.” Mr. Ohayon and Mitchell Streichhirsch spoke with The Commercial Observer about the unique project last week.