Hoffman & Associates Names Senior Living Partner for West Falls Campus


Hoffman & Associates has named Experience Senior Living as its partner for the senior living component of its West Falls megaproject in Falls Church, Va.

Hoffman, the D.C.-based developer behind Washington, D.C.’s $3.6 billion The Wharf development, is in the midst of building the 10-acre neighborhood, which will feature condominiums, apartments, senior living facilities, medical offices, a hotel, retail destinations and a public plaza. 

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In April, Trammel Crow withdrew from its contract to build the project’s 217-unit senior housing facility, and Hoffman & Associates set out to find a new partner. Hoffman obtained an extension from the Falls Church City Council until July 15, 2024, to name a partner, and moved the completion date from 2029 to 2031.

Experience Senior Living is a full-service, vertically integrated senior living owner, developer and operator based in Denver, and has communities operating or under development in Colorado, Florida, Indiana, Maryland, Ohio, Virginia and Washington.

In addition to naming Experience Senior Living as its collaborator on Tuesday, the joint venture also officially named the 15-story luxury senior living community The Reserve at Falls Church. 

“The vision, track-record and commitment to quality that Experience Senior Living brings as an owner and operator in the senior living space makes them the ideal partner for West Falls,” Jon McAvoy, chief investment officer for Hoffman & Associates, told Commercial Observer. “Together, we look forward to adding to the vibrancy of the city with a residence that provides connection, community, and a commitment to holistic wellness.”

The Reserve will include independent living, assisted living and memory care, and will feature a spa with a saltwater pool and fitness center, multiple on-site restaurants, a sky bar, concierge floors, and electric vehicle transportation services. 

“There is a strong demand for senior living in Falls Church, and it has been a priority for both Hoffman & Associates and the city since the early planning stages of West Falls,” McAvoy said. “The Reserve at Falls Church will be a dynamic addition to this community and will provide unsurpassed amenities along with opportunities for connection and exploration all within an engaging neighborhood.”

Delivery is expected for the fourth quarter of 2026.

Keith Loria can be reached at Kloria@commercialobserver.com.