Tesla Exploring Restaurant Concept With New Trademark Application

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Tesla drivers may soon have a new way to multitask while charging their vehicles.

The Palo Alto, Calif.-based electric vehicle automaker filed a trademark application last week under restaurant services, indicating movement toward implementing CEO Elon Musk’s previous goal of linking charging stations to drive-in dining.

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In January 2018, Musk tweeted that he planned to open an “old-school drive-in, roller skates & rock restaurant” at one of Tesla’s new Los Angeles supercharger stations. Two months later, Tesla applied for permits to build a restaurant and supercharger station in Santa Monica, Calif., with the application’s status unknown. 

Now, he’s taken it one step further by filing for the trademark application, which would be trademarked for uses of restaurant services, pop-up restaurant services, self-service restaurant services, and take-out restaurant services.

The Tesla press office did not immediately respond for comment on the trademark application and where it is eying drive-in charging locations.

A drive-in, restaurant-charging concept would build upon other companies who have added supercharger stations at retail properties, such as Simon Property Group and Volkswagen’s Electrify America. Grocery chains Trader Joe’s and Whole Foods have also installed charging stations at some of their locations.