Custom Framing Company Expands DC Footprint in NoVA’s Mosaic District

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Framebridge, a custom framing company based in Washington, D.C., opened a new store at the end of March, taking a 1,270-square-foot lease in Merrifield, Va.’s popular Mosaic District.

The Mosaic District is owned by Edens and the lease is for five years.

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“We have a strong customer base in the D.C. metro area, and have a high density of prospective Framebridge customers in Fairfax County,” Jenny Merrill, Framebridge’s senior vice president, retail and customer experience, told Commercial Observer. “This store positions us to reach more market share in the DMV.”

Located at 2910 District Avenue, the store is situated on the bottom floor of a 72,814-square-foot office building.

“Like most other stores, it offers omnichannel services, such as in-store design consultations, in-store pickup, web order drop-off, web order pickup,” Merrill said.

The store’s central Gallery Wall is an artistic reflection of the neighborhood from the perspective of local Olympic hopeful and creative artist, Domonique Panton. Noted for her skills as a triple jumper, the Fairfax athlete approached her curation of the Mosaic District wall from a recreationalist perspective.

Working with Framebridge, Panton sourced hiking carabiners and maps, images of Great Falls, a McLean High School commencement booklet, and reflected her own story by featuring an encouraging letter from a teammate, two international meet medals, and race bibs.

Framebridge is planning to open two additional D.C.-area stores in 2021, to help round out its DMV footprint. The first will be a 1,200-square-foot lease in Union Market, in a building also owned by Edens. The second is a 1,000-square-foot space in Clarendon, in a building owned by Regency Centers. No addresses were disclosed.

“We are now well posed to increase our market share by meeting customers and prospects in locations convenient to them, no matter where in the D.C.-area they live,” Merrill said.

Framebridge’s real estate consultant for the transaction was John Auber, managing director of RUE.