E-Commerce Marketing Firm Moving Offices to NoHo Building

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Yotpo, an e-commerce marketing platform, inked a deal to move its New York City offices from the Flatiron District to NoHo, brokers on the deal confirmed.

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The company signed a three-year sublease with SeatGeek for 27,269 square feet on the entire fourth floor of 400 Lafayette Street, on the corner of East 4th Street, according to T3 AdvisorsChristina Jones, who represented Yotpo along with Eva Shih, Greg Hoffmeister and Jon Frisch.

“It was vital for Yotpo to identify a space with a full floor presence and convenient location to support the team’s vibrant culture and rapid growth,” Jones said in a statement. “NoHo provides an attractive neighborhood from a talent perspective and the short-term lease gives them the flexibility needed to scale wisely.”

The Tel Aviv-based Yotpo — which also has a London outpost — opened its first New York City office in 2015 and currently has a 23,332-square-foot spot at 33 West 19th Street, according to the New York Post, which first reported the deal. 

The company plans to move to its new digs at Sand Associates’ five-story property in January 2020, taking over from ticket seller SeatGeek which relocated its headquarters to 72,800 square feet at 902 Broadway in June, according to Jones.

SavillsNick Farmakis, David Goldstein and Brad Wolk brokered the deal for sublandlord SeatGeek. A spokeswoman for Savills declined to comment.