Ad Tech Firm Moving to 15K SF in Nomad Tower

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Rubicon Project, a company that develops digital advertising software, is relocating its office half a mile southwest to Nomad Tower at 1250 Broadway, Commercial Observer has learned.

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The company has inked a 10-year, 14,906-square-foot lease for the entire 15th floor of the 39-story building—between West 31st and West 32nd Streets—according to Cushman & Wakefield. A C&W spokeswoman declined to comment on the asking rent in the building, but asking rent for the 20th to 22nd floors is $88 a square foot, CO reported in March.  

Cushman & Wakefield’s Conor Kenny, Christine Colley and Jack Ortlieb represented the tenant in the lease. Mitch Konsker, Paul Glickman, Ben Bass, Dianna Biasotti and Harley Dalton of JLL handled the transaction on behalf of the landlord, Global Holdings Management Group.

Kenny said in a statement that Rubicon “was attracted to the recent renovations and amenities at Nomad Tower.” 

Rubicon Project will relocate from a slightly smaller office nearby at 180 Madison Avenue, between 33rd and 34th Streets.

“Rubicon, like the other recent tenants who have recently leased space at Nomad Tower, is joining a dynamic building which caters to companies focused on employee satisfaction and retention,” Glickman said in a statement. “From the contemporary lobby to the multi-floor amenity lounge, the building provides a highly functional work environment with sophisticated aesthetics and a great vibe.”

Global Holdings just finished revamping the lobby with a new cafe and amphitheater, and it added a bike room, fitness center and lounge in the basement. A handful of tenants have recently inked major leases at the building, including translation company TransPerfect, law firm Gunderson Dettmer Stough Villeneuve Franklin & Hachigian and real estate listings giant Zillow