Holiday Costumer Maker Easter Unlimited Renews Madison Square Offices

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Holiday costume and accessories manufacturer Easter Unlimited has renewed its 16,264 square feet of office space at 16 Madison Square West in the Flatiron District, Commercial Observer has learned.

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Easter Unlimited signed a 10-year to keep its offices on part of the second floor at the 21-story, roughly 290,000-square-foot building at the southwest corner of Broadway and West 25th Street, representatives for Adams & Co., which manages and handles leasing at the property, told CO. Easter Unlimited has occupied 16 Madison Square West, also known as 1115 Broadway, since 1999.

Asking rent in the deal was $66 per square foot, per Adams & Co., whose Jeff Buslik and James Buslik represented both the landlord—a group of private investors doing business under the name 16 Madison Square West Associates—and the tenant in the transaction.

“With an ideal location in the Flatiron District, including direct access to Madison Square Park, 16 Madison Square West is an attractive location for a diverse roster of firms,” Buslik said in a statement. That tenant roster includes office provider Select Office Suites, online content marketing platform Taboola and venture capital firm Burch Creative Capital.

Built in 1914, 16 Madison Square West was formerly dubbed the “Halloween Tower” due to the prevalence of costume-making companies that called the building home. The property’s tenant mix has diversified, however, as the Flatiron District and its surrounding Midtown South neighborhoods have increasingly become an office destination for tech and media companies—with Easter Unlimited and Rubie’s Costume Company among the few holiday apparel-oriented businesses still occupying the building.

Adams recently partnered with tenant services provider Equiem at 16 Madison Square West, having also deployed the Australian-based proptech firm’s offerings at buildings including 4 Bryant Park and 110 West 40th Street.