Leases  ·  Retail

On Heels of Success in Bronx J.C. Penney, Sephora Nears Deal for Borough Store


Sephora has done so well inside a J.C. Penney in the Bronx that the cosmetics chain is looking to open a store nearby, Jerry Welkis, a principal of Welco Realty told Commercial Observer at the International Council of Shopping CentersRECon event.

Welkis said that Bay Plaza Shopping Center landlord Prestige Properties & Development plans to to build out a 5,000-square-foot store in the center, adjacent to the Mall at Bay Plaza where J.C. Penney is located, a property Prestige also owns. Welkis is representing Prestige in the deal.

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The new Sephora would be next to Carter’sOshKosh B’gosh and CityMD, Welkis said, if the deal goes through. It would be a lease of at least 10 years, he said, and taking rents in the shopping center range from $100 to $120 per square foot.

Sephora would keep its licensed department, or section, inside the J.C. Penney.

Virginia Pittarelli of Crown Retail Services represents Sephora. She didn’t immediately respond to a request for comment.

In addition to Sephora, Welkis said that Chipotle will be coming to roughly 2,000 square feet in the1.2-million-square-foot Bay Plaza Shopping Center.

Existing tenants include Party CityMarshallsAMC TheatresModell’sStop & ShopPier 1 Imports and eateries like Dallas BBQ and Applebee’s.