Leases  ·  Retail

Retail Details: Real Estate Pros Talk the Hot Brands in Retail


Retail would flounder—more than usual—without a good brand.

During Commercial Observer’s Second Annual Retail Forum on April 19, CO talked with real estate pros about the hot brands in retail and what makes them so successful—and why others are sinking ships.

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One of the biggest names that came up a lot? Starbucks.

“Starbucks is a company that has figured out how to relate to the millennial generation,” said Michael Goldban, the head of retail leasing at Brookfield (BN) Properties. “Honestly, I go there all the time. It’s a consistent quality, A, but I enjoy the stores now. They really up the design, and the technology is great.”

Another brand mentioned came up not for its success.

“I would have love to have seen J.Crew survive and thrive,” said Joanne Podell, the executive vice chairman of Cushman & Wakefield (CWK). “I think it’s unfortunate they’re struggling because they had just hit the road running and I thought it was going to be a great brand.”

Plenty more was said about retail brands, but you’ll just have to watch to find out: