Leases  ·  Retail

Doughnut Plant and Pickle Guys Sign on at Essex Crossing


Lower East Side locals The Pickle Guys and Doughnut Plant have joined the roster of food vendors at The Market Line in Essex Crossing on the Lower East Side, along with Lebanese nut-seller Castania Nut Boutique and juicery Substance Vitality Bar, the landlords announced in a press release.

All four tenants have leased small spaces in the 150,000-square-foot marketplace, which will run along three city blocks and include 100 art, food, music and fashion vendors. The Pickle Guys and Doughnut Plant will occupy 150 square feet apiece, and Castania and Substance will take 410 square feet each. The lengths of the leases and the asking rent weren’t disclosed.

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“As a pickler working on the Lower East Side since the early 1980s, I’ve watched the evolution of the neighborhood,” said Alan Kaufman, the owner of the Pickle Guys, in a statement. “Where there were once several pickle stores populating the area, we are now the only one remaining on Essex Street. We’re excited to be joining a project that values the cultural and historic traditions of the [Lower East Side] while heralding a new chapter of its evolving food culture.”

Prusik Group, which is one of the development partners on the project, represented the landlords in the transaction, and the tenants didn’t have brokers.

Other tenants in the marketplace include Cafe Grumpy, Ends Meat, Essex Pearl, Kuro-Obi by Ippudo, Nom Wah, Pilot Kombucha, Schaller & Weber, Tortillería Nixtamal and Veselka. The Market Line is expected to open later this year. 

Prusik is co-developing Essex Crossing with L+M Development Partners, Taconic Investment Partners, BFC Partners and Goldman Sachs (GS). The sprawling megaproject will include more than 1,000 apartments, 450,000 square feet of retail, 400,000 square feet of offices and public open space once it’s complete in 2024.