New Lunch Spot Takes Over Former McDonald’s Near Empire State Building
Upscale deli Frame Gourmet Eatery has inked a deal for its third Midtown location at 347 Fifth Avenue, across the street from the Empire State Building, according to a release from Douglas Elliman.
The lunch joint will take over a vacant 12,000-square-foot space on the first two floors of the commercial building between East 33rd and East 34th Streets. Asking rent in the 15-year deal was $400 a square foot, or $2.3 million a year, according to The New York Post, which first reported news of the transaction.
Douglas Elliman’s Faith Hope Consolo and Corey Shuster represented landlord Empire Management in the deal, and Brad Siderow and Jina Choi of Siderow Commercial Group worked on behalf of Frame.
“This use is exactly what the neighborhood coveted,” Consolo said in prepared remarks. “The marketplace will deliver an exciting and fun ambiance and is a highly anticipated highlight of the nabe.”
The sandwich, salad and sushi purveyor will aim for more of a food hall vibe than just an high-end salad and sandwich spot, explained Siderow President Joshua Arcus, with interiors featuring reclaimed wood. As for the food, he added, “The focus is on providing the best-quality food for takeout and delivery and using the freshest possible ingredients that are locally sourced if possible.”
Frame will also have a “candy and confections concept” at its Fifth Avenue location, which used to house a McDonald’s and a pair of souvenir shops, the Post reported.
Frame operates two outposts at 424 West 33rd Street, near Hudson Yards, and at 552 Seventh Avenue in the Garment District, and the chain is working on building three more.