Dataminr, a firm that analyzes Twitter to identify breaking news, has renewed the lease for its offices at 99 Madison Avenue at the corner of East 29th Street in NoMad.
The eight-year-old startup is staying put in 8,264 square feet on the entire third floor of the Mayflower Agency’s 17-story office tower, according to CBRE.
CBRE’s Matthew McBride represented Dataminr, and Matthew Kiamie of Windsor Management represented the landlord. The length of the lease and the asking rent were not immediately available. CBRE’s broker declined to comment through a spokeswoman.
The century-old Art Deco building is also home to software company ThoughtWorks, architecture firm Montroy Andersen DeMarco and coworking space Broadway Suites. Habib American Bank occupies the ground-floor retail space.
Twitter reportedly owns a 5 percent stake in Dataminr, which uses algorithms to sift through millions of tweets a day and create news alerts for its clients. Financial firms, news organizations, law enforcement and government agencies use the company’s software to stay abreast of events like terrorist attacks, shootings and natural disasters in real time. The Federal Bureau of Investigation and the Department of Defense have both struck deals with the company in the past year, and hundreds of news organizations, including Huffington Post, CNN and BBC, subscribe to its alert service.