Celeb Style: Jewelry Designer Dannijo Finds Digs in Chelsea
Dannijo, a high-end accessories line founded by sisters Danielle and Jodie Snyder, has nabbed showroom and headquarters space at the Terminal Warehouse in Chelsea, Commercial Observer has learned.
The jewelry label has taken 4,500 square feet on the second floor below the new La Colombe Coffee Roasters at 629 West 27th Street west of 11th Avenue, according to information provided by Bertwood Realty’s Bertrand de Soultrait, who represented Dannijo in the 10-year deal. Landlord Waterfront New York represented itself in-house.
“In 2012 I found them a very successful location for a pop-up store in Nolita,” de Soultrait said in prepared remarks. “Their brand continues to grow and they needed more room. This location serves as both their headquarters and showroom.”
The asking rent was $50 per square foot, and the Snyder sisters will bow in the new location in the middle of this month.
Founded eight years ago, Dannijo has a celebrity clientele including Natalie Portman, Beyonce, Taylor Swift, Kendall Jenner and Rihanna, according to the company website. The Snyder sisters have been operating out of a showroom in the Meatpacking District.
“With rents skyrocketing in the Meatpacking District and Soho, West Chelsea has become a great alternative for fashion showrooms,” de Soultrait said. “Clients are realizing that West Chelsea can save them almost 50 percent per square foot with such a move.”
Terminal Warehouse comprises 1.2 million square feet of showrooms, offices, galleries and storage space. Other tenants include Cake Pops NYC, which took 715 square feet, as CO reported in July, as well as Porchlight, Between the Bread, ‘wichcraft, Manhattan Wine Company, L’Oréal and Uber.