Inamoto & Co., a new advertising company which its heads characterized as a “business invention studio,” has found a home in the Gowanus section of Brooklyn, Commercial Observer has learned.
The company, which Advertising Age said focuses on “design, data, technology and digital transformation,” will be setting up shop in 4,250 square feet on the ground floor at 117 8th Street between Second and Third Avenues, according to Richard Novak of CPEX Real Estate, who represented the tenant along with colleague Rosanna Tapang.
Landlord Mitchell Schwartz, who had no broker in the deal, bought the three-story, 52,010-square-foot elevator building in January 1975, according to Novak. Other tenants include Gowanus Darkroom and Gowanus Studio Space.
Inamoto & Co. has been operating out of a nearby coworking space and will move into the new digs on Aug. 1, Novak said. The lease is for three years and the deal was signed at $40 per square foot (the asking rent was in the high-$30s a foot). Both the landlord and tenant are contributing to the buildout.
Inamoto & Co. is just the latest TAMI, or technology, advertising, media and information services, tenant taking office space in a converted warehouse in Gowanus.
Houses in Motion took 1,500 square feet at 168 7th Street from the same landlord, Novak said, as CO reports in this weeks print edition. He and Tapang represented the landlord in that deal.
“A lot of the types of tenants we are contacting for these Gowanus flex office spaces are TAMI tenants, co-working spaces and media, production, engineering and architecture firms,” Novak said.
The neighborhood is a draw, Novak said, because the employees of TAMI-type companies live in the area, there is good access to transportation and it offers unique flexible converted warehouse spaces which appeal to the tenancy.