Zachary ‘Schmackary’ Schmahl Bringing Cookie Goodness to W’burg



The man behind the $2.75 “lip-schmackin good cookies,” Zachary “Schmackary” Schmahl is bringing his sweet corn, maple bacon and mint mojito cookies to Kings County, Commercial Observer has learned.

Schmackary’s Cookie Company will be opening in a 1,000-square-foot ground-floor space at 193 Bedford Avenue between North 6th and North 7th Streets in the Williamsburg neighborhood, according to Newmark Grubb Knight Frank Retail. The space includes an 800-square-foot storage basement and a 450-square-foot backyard space, Mr. Schmahl told CO. 

“We will have at least 15 seats back there and [will be putting] our vintage bakeshop concept outside, making it into a really special intimate entertaining space,” Mr. Schmahl said.

The Brooklyn shop is slated to open in early September and the company is “currently locking down plans for a third location” in Lower Manhattan to open in spring 2016. Mr. Schmahl started the business out of his 400-square-foot apartment before moving to its first and only store at 362 West 45th Street between Eighth and Ninth Avenues, according to the company website.

NGKF Retail’s Harrison Abramowitz represented Schmackary’s in the Williamsburg deal and Hymie M. Dweck and Joseph Colista, also of NGKF Retail, represented the landlord Reno Capital LLC. Schmackary’s will open next to a comparable space which is on the market with NGKF. The building is 10,000 square feet including 8,000 square feet of residences above. Terms of the Brooklyn lease weren’t immediately available.

“The arrival of Schmackary’s to Bedford Avenue continues the trend of gourmet food retailers seeking prime locations in Williamsburg,” Mr. Dweck said in prepared remarks. “They are precisely the type of high-end, artisanal brand we sought for the space and will be a welcome addition to the boutique retail experience of Bedford Avenue.”

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