Popular East Village Labanese eatery Balade is launching a quick-service restaurant, or QSR, at 144 West 37th Street, according to Winick Realty Group. The new Balade will offer a modern and clean take on the classic Mediterranean cuisine, serving serve customizable grab-and-go options like salads and sandwiches.
Balade leased in 2,500 square feet—1,500 square feet on the ground floor and 1,000 square feet in the basement for preparation and storage—in the 10-year deal. The asking rent at the building between Broadway and Seventh Avenue was $12,500 per month.
“The restaurant market in New York City has been changing so that restaurants no longer have to be located on the avenues in order to be successful and side streets like this one are now viable locations,” said Winick’s Jeremy Wintner and Aaron S. Fishbein in a joint statement. “Combine that with the incredible changes happening in the Garment Center, with more offices, hotels and high-end retail attracting an ever-growing clientele, and we are confident that this is an ideal spot for Balade to run a successful operation.”
The building is six stories with 15,435 square feet. Other tenants include Natureworks and Real Estate Education Center. Building landlord A&R Properties Group was represented in-house by Nathan Rehanian.