Wall Manufacturer Joins the Observer at the Plant


321 West 44th Street (Photo: CoStar).
321 West 44th Street (Photo: CoStar).

An architectural wall manufacturer and distributor is heading to The Plant at 321 West 44th Street, Commercial Observer has learned. Tag Wall will join the New York Observer and CO at the 228,268-square-foot Times Square office building owned by Jowa Holdings Co.

Tag Wall signed a 10-plus-year lease for 8,508 square feet on the second floor at the 10-story building, which is between Eighth and Ninth Avenues, according to JLL. The asking rents were in the high-$50s per square foot.

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JLL’s Alexander Chudnoff and Brittany Wunsch represented Tag Wall in the deal and JLL’s Howard Hersch and Justin Haber represented Jowa Holdings.

“Tag Wall was looking for creative, unique space for its expanding business,” said Ms. Wunsch in prepared remarks. “The Plant, with its storied history in Manhattan, was an ideal location for the architectural wall manufacturer and distributor. The building is located just steps from Times Square and a wide variety of transportation options.”

321 West 44th Street (Photo: CoStar).
321 West 44th Street (Photo: CoStar).

Tag Wall will be relocating and expanding with the move from its current offices at 28 West 44th Street in the fourth quarter.

The LEED- and Wired-certified building at 321 West 44th Street was designed by Thomas W. Golding and constructed in 1929. Jowa Holdings recently completed a capital improvement program that included a new lobby, common areas and restrooms.

Known as The Record Plant from the late 1960s to the mid-1980s, the building was the first studio to provide musicians—like John Lennon, Bruce Springsteen, Aerosmith, Jimi Hendrix and Van Halen—with a comfortable, casual environment for recording.

The Observer and CO moved into the building, then owned by Kushner Companies, in 2010. Jared Kushner, an executive and principal at Kushner Companies, is the owner and publisher of the Observer and CO.

Other tenants in the building include Birdland Jazz Club on the ground floor, Sean ‘P. Diddy’ Combs‘ music studio Daddy’s House Recording Studio, About.com and Sony Music.