Amex Tapped to Provide Brookfield Place Perk


American Express logoBrookfield is souping up its Brookfield (BN) Place retail complex with a concierge and other services including American Express gift cards, Commercial Observer has learned.

“We’re really looking to do something special,” said Soozan Baxter of Soozan Baxter Consulting, who is consulting with Brookfield on the project.

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Concierge services at Brookfield Place, at 250 Vesey Street, will be “giving you a little TLC while you’re there,” Ms. Baxter added.

Shoppers will be able to purchase American Express gift cards to be used complex-wide (Amex’s headquarters is located at Brookfield’s 200 Vesey Street), book theater tickets, utilize language interpreters, check coats, valet park on Vesey Street close to the restaurants and have packages from multiple stores delivered the same day.

Brookfield Place has art programs and events, but Ms. Baxter said: “How do you continue to grow these programs? I think concierge is a nice way to do that.”

Brookfield is still seeking an operator for the concierge, but has an onsite parking garage in place for the valet parking.

One initiative Brookfield is mulling is having the concierge partner with tour operators to offer hospitality perks, like a glass of wine for the tour members at one of the stores, Ms. Baxter said. There will also be an interactive component including digital kiosks, although further information wasn’t immediately available.

The concierge progam will be in place some time next year, after the 300,000-square-foot complex’s late-March official opening.

Brookfield Place is 90 percent leased, a company spokesman recently told Commercial Observer.

An Amex spokeswoman declined to comment as did the spokesman for Brookfield.