Online Supermarket To Open Second Retail Location


318 West 39th Street
318 West 39th Street.

Hybrid grocery store and one-hour delivery service MaxDelivery will open its second retail location in the second quarter of 2015 through a 9,800-square-foot lease on the ground floor of the Gural family’s 12-story building at 318 West 39th Street between Eighth and Ninth Avenues in the Garment District, Commercial Observer has learned.

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The company that already services Lower Manhattan from a location at 51 White Street in Tribeca will expand its combined physical store and online ordering operation into a space formerly occupied by a dress store where the asking rents run for $75 per square foot, said Scott Edlitz, a senior managing director at Colliers International.

“The arrival of this hybrid supermarket chain in the Garment District is a new model for retail in New York City as technology continues to transform the industry,” Mr. Edlitz said in a prepared statement. “Many retailers are moving towards online platforms to stay competitive, but shoppers still find value and a sense of credibility that comes with mom-and-pop, brick-and-mortar stores. With a combination of the two, MaxDelivery maintains the appeal of a local business, while also offering customers the convenience of online service and delivery.”

Mr. Edlitz represented MaxDelivery in the lease negotiations, while Greg Gropper of Newmark Grubb Knight Frank negotiated on behalf of the Gural family. Mr. Edlitz is currently looking for additional retail locations throughout Manhattan for MaxDelivery, he added.

Representatives for NGKF didn’t immediately respond to a request for comment.