Super Bowl Light Display Begins Tonight at 230 Park Ave.
Al Barbarino Jan. 28, 2014, 2:56 p.m.
Monday Properties and Invesco are launching a week-long LED light display tonight at 230 Park Avenue saluting the Super Bowl XLVIII contenders the Seattle Seahawks and the Denver Broncos and spanning the building’s golden cupola to its grand entrance at street level.
The entire north façade and all sides of the top of the building will be bathed in what the companies announced today will be “brilliant colored light” with color schemes alternating between the Seahawks’ navy and green and the Broncos’ navy and orange.
After the Super Bowl championship game on Sunday, only the winning team’s colors will be on display and the team will receive a special three-minute light show salute.
“The colors and brightness of each LED fixture can be manipulated independently and instantaneously to produce animated lighting effects,” a statement from the firm said, noting that the display is equipped with “an unlimited palette of intense colors” using a “multi-million dollar array of over 700 [LED] fixtures.”
The new computer-controlled lighting system highlights the building’s architecture with static light and will also be used during holidays and special events
The dusk-to-2 a.m. event will be visible along the entire length of Park Avenue from 96th Street to 230 Park, at East 46th Street. The 34-story building’s Beaux Arts architecture emphasizes classical form and style.