It won’t be adding wheat or dairy to its recipes, but By the Way Bakery has thrown a Manhattan outpost into the mix.
The gluten-free sweet purveyor signed an eight-and-a-half year, 700-square-foot lease at 2442 Broadway for what will be the first city outpost of the Hastings-on-Hudson original store, The Commercial Observer has learned.
The space includes 400 feet on the ground floor and 300 feet on the lower-level. Faith Hope Consolo, Joesph Aquino and Arthur Maglio of Douglas Elliman represented the tenant. A team from Newmark Grubb Knight Frank represented the landlord, 215 West 90th Street Retail LLC. Asking rent was $300 per square foot.
Mr. Maglio spoke of the apparently insatiable appetites of neighborhood residents. “The Upper West Side was identified as an ideal destination for a business like this, because it is a community of foodies who love restaurants, take-out and baked goods,” he said in a prepared statement. “It is no coincidence that within a two-block radius, alone, the food-related retail includes Carmine’s, Tal Bagels, Kosher Marketplace, Big Daddy’s, Crumb’s, Barzini’s Gourmet Market, Le Pain Quotidien, Ollies-to-Go, Cleopatra’s Needle and City Diner.”