Park Central Hotel Boosts Technology
Jotham Sederstrom Oct. 9, 2013, 2 p.m.
The Park Central Hotel celebrated its multimillion-dollar renovation by expanding the use of its broadband and technology.
The Midtown hotel is offering guests a new virtual concierge platform. The application is not only available on smartphone and electronic devices that use Wi-Fi, but there are also platforms built within the hotel where guests can use the app on-site. The hotel’s renovation also includes refurbished guest rooms and an overall redesign to compliment the history of the hotel with a modern flair.
“Park Central Hotel New York has been part of New York City’s history for close to a century, and we are excited to revive its original grandeur with a new contemporary attitude,” Don Fraser, general manager of Park Central Hotel New York, said. “In doing so, we retained the integrity of its architecture through a significant renovation but updated it with chic design and amenities to seamlessly weave together old and new.”
The virtual concierge was created to allow expanded services at the hotel for business travelers and tourists through technology. The platform lists detailed information about meetings and events at the hotel. Built within the platform is a local information app that provides details about things to do in the city. This includes dining and entertainment. There is also an app for flight check-in. Travelers with flights at New York City’s major airports, JFK, LaGuardia and Newark, can check in for their flight ahead of time and check flight status. There is also a daily news app to keep travelers informed of things that affect their travel and the world around them. The app is powered by search engine giant Bing. Denver, Colo.-based Four Winds Interactive created the technology.
In addition to the virtual concierge platform, the hotel is also installing large screens, known as digital boards, in its Park Kitchen restaurant. The board will feature revolving images from artists. The digital board will also display time-lapse photography of the surrounding area.
Park Central has 761 guest rooms and 11 meeting rooms. It also has a ballroom to host special events.