H&M is prepping to emblazon its logo atop Durst Organization‘s 4 Times Square, The Wall Street Journal reported.
The ad, to be completed later this year, will accompany the 42,500-square-foot H&M store that will open at the 48-story tower’s base, where it signed a lease for a new store and the rooftop signage in October.
The Illuminated panels, positioned on opposite sides of the tower, will reportedly measure 70 feet by 70 feet.
A CBRE team led by Amira Yunis and Gary Trock led the marketing of the 42,550-square-foot space, which is comprised of 9,704 square feet on the ground floor, 13,298 square feet on the second and 19,548 square feet on the third.
Former tenant ESPN Zone vacated the space in 2010 and the CBRE team sealed the deal with H&M after Express scrapped previous plans at the building, moving to 1552 Broadway instead.