On-Trend 5,000-Square-Foot Food Market Coming to Hell’s Kitchen
Billy Gray April 2, 2013, 1:20 p.m.
The Gotham Organization, the developer of a new residential building on 11th Avenue at 44th Street, will bring a 5,000-square-foot food market to the base of the property.
Vendors at Gotham West will include Brooklyn Kitchen, a Williamsburg-based butcher offering classes in pig carving and vegan tamale making, and Ivan Ramen, a self-professed “artisanal” noodle joint on the Lower East Side. Brooklyn Kitchen’s sausage-centric Meat Hook subsidiary is also a vendor at the open air Williamsburg Flea, the always mobbed seasonal food stall extravaganza that the Hell’s Kitchen market hopes to emulate.
The Wall Street Journal reported that Gotham Organization President David Picket at first planned for a grocery to fill the 15,000-square-foot ground floor space. Mr. Picket decided the space was too small for a Whole Food or Trader Joe’s.
The market will be designed by the stylish firm Avroko, which owns the downtown restaurants Public and Saxon + Parole. The venue will also include a stall with a roadhouse theme selling “American classics such as buttermilk biscuits with miso,” the Journal wrote.
Gotham West, whose four buildings span nearly a full block, contains 700 market-rate and 500 affordable housing units. The market is expected to open late this summer or early this fall.
The Gotham Organization declined to comment. Its public relations team could not immediately be reached for comment.