Avison Young Tapped as Leasing Agent to 3 Hudson Blvd.


Avison Young has been chosen as leasing agent for the soon-to-be-built (slightly twisted) 3 Hudson Blvd.
Avison Young has been chosen as leasing agent for the soon-to-be-built (slightly twisted) 3 Hudson Blvd. (photo: fxfowle.com)

Moinian Group has chosen Avison Young’s New York Team as exclusive leasing agent for its soon-to-be-built tower, 3 Hudson Blvd. Construction on the 1,000 foot building is slated to begin in 2014 and the building will receive tenants in 2016.

The Avison Young team leading the assignment includes Arthur Mirante, principal and tri-state president; Michael Gottlieb, principal; and Anthony LoPresti, a senior vice-president in the New York City office. AY principal, Elliot Baum, is managing the marketing and creative campaign for the building

“After over a year of searching for the right fit, The Moinian Group selected Avison Young for this assignment not only for the vast experience of the brokerage team led by Arthur Mirante, but for the dedication and drive they bring to this assignment,” said Moinian Group CEO, Joseph Moinian, in an email to The Commercial Observer. “The Moinian Group has and continues to work with New York’s top brokerages on various assignments throughout the city and nationally, but Avison Young’s desire to establish a greater presence in Manhattan and exclusive focus on this emerging office market assignment made them the right match for 3 Hudson Boulevard.”

Avison is now in search of an anchor tenant for the building and has already begun contacting potential parties that the firm knows are in the market for office space, Mr. Mirante explained. Though he would not name names, he said that companies talking with Related Companies and Manhattan West landlords are Avison’s first logical targets.

An anchor tenant for a development like 3 Hudson Blvd. would normally have a 500,000 square foot requirement, Mirante explained. That said, it’s also possible that two tenants requiring about 200,000 to 250,000 square feet could fulfill the anchor tenant void, he added.

An anchor tenant would also have a significant influence on what type of retail the buildings first several floors would house, said Mr. Mirante. “We could have a vertical mall in there, we could have a big box user, and we could have theatres.” An anchor’s preference could vary depending on the nature of the tenant’s business. “From our point of view, we should remain very flexible.”

The 65-story tower, designed by architecture firm FXFOWLE, will be situated at the intersection of West 34th Street and 11th Avenue, directly across from the Javits Convention Center, 3 Hudson Boulevard will provide access via an adjacent pavilion to the future 7 Line Extension Subway Station, scheduled to open in 2014. Additionally, the building will be within walking distance of major transportation hubs at Penn Station and the new Moynihan Station, as well as the Port Authority Bus Terminal.

“With a prominent location in the dynamic Hudson Yards district, 3 Hudson Boulevard will play a critical role in the exciting transformation of Midtown’s West Side,” said Greg Kraut, Avison’s principal and managing director of its New York office, as part of a prepared release.

Architecturally, the building is planned to reach over 1,000 feet tall, will be one of the tallest buildings in New York City upon completion. The design calls for large windows on all of the tower’s office floors, allowing views of the Hudson River, the High Line and the Hudson Yards district, as well as the Tappan Zee and Verrazano-Narrows bridges from the upper floors. Class A office space on floors nine through 45 of the tower will be column-free, offering 14-foot slab-to-slab ceiling heights.

Each of the building’s terraces will be accented by sky gardens with planted green roofs that contribute to improved storm-water management and reduce heat gain.