Drybar, a California-based chain of “blow dry bars” that offer blowouts for $40, has signed a long-term lease to open at 222 East 34th Street, The Commercial Observer has learned .
The blow dry bar (we’re debating calling it a “salon saloon”) will be taking a 1,900-square-foot space in the “The Anthem,” the newly constructed 25-story residential tower on 222 East 34th Street. This will be Drybar’s third location in the city. It already has two stores in the Flatiron District and inside Le Parker Meridien Hotel.
Asking rents for the retail space is $150-a-square-foot.
Hal Shapiro and Josh Siegelman, both of Winick Realty Group, represented Rosebud Associates, the landlord of 222 East 34th Street. Richard Skulnik of Ripco Real Estate represented Drybar.
Mr. Siegelman believed the Murray Hill demographic was the perfect fit for Drybar.
“Murray Hill has a very eclectic mix of young professionals, as well as some office population and hospital population,” he said.
Drybar was created by former stylist Alli Webb, who grew the business from a side-venture called “Straight-At-Home,” which offered clients in-home blowouts by appointment only. Drybar believed that people would pay professionals to blow dry their hair in place of themselves. There are no cuts or color performed in the store, according to its website.