EXCLUSIVE: Cushman & Wakefield Set to Debut New App for Its Brokers
By Daniel Edward Rosen December 14, 2011 10:31 am
reprintsCushman & Wakefield (CWK) and AT&T Mobile Enterprise have partnered on a mobile app designed to give brokers and their clients an all-inclusive look inside a prospective property from the convenience of their iPads, iPhones and other mobile devices.
Cushman & Wakefield rolled out the application to brokers in all of its U.S. branches yesterday. It will be unveiled to the public today.
Called “CWmobile,” the application provides brokers and clients “customized, location-based commercial real estate showings” that will list the square footage, ceiling heights, available square-footage, even the number of dock doors and the current roster of tenants, all in detailed and real-time mobile access.
CWmobile also offers visual renderings and property photos of each listed space, giving clients the chance to get a thorough look at the property before they even book a showing, according to a YouTube video produced by AT&T Enterprises.
“Our research information is critical to our representation of our clients,” said Franklin Speyer, a vice chairman at Cushman & Wakefield, in a YouTube video that will debut Today. “They’re anticipating the best possible advice, and the only way we can give them the best advice is to have thorough information, nimbly available at all times.”
By having the app at their fingertips, CWmobile will save brokers an extra trip to the office, the video boasts. It also gives the firm an added advantage of having this technology all to themselves.
“The biggest question anyone ever asks is ‘so, who else is in the building?’” said Ben Shapiro, an associate director in Cushman & Wakefield’s NYC office, in the YouTube video. “With a program like CWmobile you’re able to quickly and efficiently accurately reference all the other tenants in the building.”
“Our competitors do not have a proprietary tool like the site solutions mobile app for smart phones so this definitely improves the playing field for Cushman & Wakefield and gives us a competitive advantage,” said Maria Sicola, an executive managing director of research at Cushman & Wakefield’s San Francisco office, in the video.
Calls to several Cushman & Wakefield brokers were not returned yesterday.
CoStar (CSGP) rolled out a similar iPad app earlier this year. Called CoStarGo, the app gives brokers access to floor plans, analytics and tenant info, among other features.
drosen@observer.com
