The young company is currently based in Boston. “This is their first foray into Manhattan,” Perry Mesmer of Colliers International, who represented the landlord, Northern Star Textile Corp., told The Observer. “When they stepped foot into the [office], they shouted out this was them,” said Mr. Mesmer.
They’ll sublease the space on the seventh floor from another media company, Sonic Boom.
For the company, whose channels feature exclusive interviews with designers, brands, artists and musicians, as well as behind-the-scenes looks at events and parties, all catering to the street-culture crowd, the location couldn’t be better.
“They’re a stone’s throw away from the Fashion Institute of Technology,” said Mr. Mesmer. “The area has really gentrified—civilized actually.” Indeed. The building, where the asking rent is in the mid-$30’s, is now completely occupied. Bill Mendelson of Newmark Knight Frank repped the tenant.