It was only a matter of time before the high-end burger craze hit Union Square. Sorry Shake Shack, because 5 Napkin Burger is opening on the corner of 14th Street and Third Avenue.
The burger chain has opened three other New York locations since 2003. It does face some stiff compeition from Goodburger, at Broadway and 17th Street, which has to its name both a glowing Times review ,not to mention, this Chowhound gem: “Goodburger should change their name to Excellentburger.”
The restaurant includes 3,570 square feet of ground-floor space, as well as a full basement. “This prime corner has laid fallow for the past five years. 5 Napkin Burger will undertake a full reconstruction of the building and turn it into a wonderful gem,” said Winick Realty Group‘s Tatiana Jung-Voevodina, who repped the tenant along with Richard Smith. Landlord Solil Management was represented in-house by Judy Brener.
The joint is expected to open in April 2011. Its other locations are on Ninth Avenue in Hell’s Kitchen, Broadway and 84th Street on the Upper West Side, and in Astoria.
lkusisto@observer.com