Condé Nast-owned Wired magazine opened its pop-up store for the holiday season in the Meatpacking District. The concept store will feature high-tech interactive displays featuring items from the company’s brand. Among items that will be sold at the store are electronics, kitchen gadgets, musical instruments and apparel.
The store’s opening features several sponsors including Citi, Delta Airlines and Chevrolet‘s 2014 Corvette Stingray. The interactive displays will allow customers to test and experience a variety of the store’s features. There will also be in-store events with special offerings and demos for customers.
The Wired store is based on the popular monthly magazine published by Condé Nast. The publication covers emerging technology and issues that affect society. The magazine is published in print and online. Condé Nast owns more than 20 publications, including Wired, Lucky, Vogue, Vanity Fair, GQ and Brides. In 2013, the company reported growth in its digital and print audiences across some of its most popular publications.
Condé Nast has been opening the Wired store for nine holiday seasons. The store, located at West 14th Street, will be open Dec. 4-22 from noon until 8 p.m. daily.