ICSC 2013

Recreating The Two Trees Experience

Dumbo1CO3400A1210Two Trees meticulously crafted Brooklyn’s vibrant Dumbo neighborhood by personally selecting dozens of retailers and building scores of luxury apartments and more than 2 million square feet of office space—all without the help of national brands.

“We eschew the larger, national chains in favor of smaller, independent, neighborhood retail,” said Dave Lombino, director of special projects at the firm. Two Trees intends to implement the same independent-minded strategy at the SHoP Architects-designed, 11-acre Domino Sugar Factory site in Williamsburg by carefully selecting hip retail tenants and mixed-uses meant to bolster a vibrant, 24-hour community.

“Were building assets and willing to make decisions that sacrifice returns today in exchange for generating value over time,” he said. Below is a step-by-step guide to recreating the Dumbo aesthetic and philosophy, be it in Williamsburg or elsewhere.

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