Monty Hoffman

Monty Hoffman

Monty Hoffman

Founder and Chairman at Hoffman & Associates

Monty Hoffman
By July 17, 2023 9:00 AM

Oct. 12 will be a monumental day for Monty Hoffman and Hoffman & Associates. That’s when Phase 2 of The Wharf is scheduled to officially open, completing the $3.6 billion mixed-use project along the Potomac River, which the firm is developing with Madison Marquette.

That second phase is already showing signs of life. Law firm Williams & Connolly moved into its 300,000-square-foot space at 680 Maine Avenue SW last month, and The Atlantic magazine plans to occupy space at 610 Water Street.

“One of our biggest accomplishments since the start of the pandemic was being able to maintain schedules and complete the project on time,” Hoffman said. “D.C. is a waterfront city, and with everything coming online, we’re really expanding how people are able to embrace the waterfront here in our area.”

With nothing but the finishing touches left on The Wharf, Hoffman has spent much of the past year looking more closely at Northern Virginia. Hoffman & Associates’ efforts have included breaking ground on a West Falls Church development that will include 125,000 square feet of office space, a 146-room hotel, 215 senior housing units and more than 123,000 square feet of retail; and joining with Snell Properties on the planned development of a 504-unit multifamily at the site of a former Ballston hotel.

“Northern Virginia is doing so well — we all know about the Amazon effect, but just in general, too — and we want to be a part of that,” Hoffman said, referencing the e-commerce giant’s HQ2 in Arlington.

Not that he’s done with D.C., as Hoffman still sees some opportunity for new development in certain areas. For instance, the company is part of a joint venture —  with AHC, City Partners and Paramount Development — on the construction of the $200 million-plus Waterfront Station II, a mixed-use project in D.C.’s Northwest neighborhood, which will feature 449 homes, including 136 apartments available to households earning less than 50 percent of the area median income.

“In the year ahead, our strategy is going to be pretty much the same,” Hoffman said. “We’re working on community development, mixed-use projects, along with straight-up apartment buildings.”