Haley Hasho, 27
Investment Sales Associate at Marcus & Millichap
Four years ago, Haley Hasho added pictures of six buildings owned by the Caro family to her vision board. They included five rent-stabilized elevator buildings in three different boroughs, and a retail strip. And she was determined to sell them.
“It sounds so cheesy, but it works,” Hasho, an investment sales associate on a multifamily team at Marcus & Millichap, said.
And work she did.
Hasho spent years courting the family of Robert Caro, the legendary writer best known for his detailed tome on the development of the New York area, “The Power Broker.” The family’s estate, passed down from their great-grandfather, was shared by 16 people, most of them in their 80s.
“I started cold-calling his brother my first year into the business and I used to send them rainbow-colored letters to get their attention,” Hasho said. “You have to be an octopus in the industry; like, I was calling every family member.”
After many tries, and finally getting in touch with the estate attorney, the team was invited to pitch the extended Caro family. Robert was there. “He showed up in a little suit,” Hasho said. And he remembered her letters.
“The great-grandfather built the buildings, so there was a lot of sentimental value,” Hasho said.
Hasho’s team landed the deal in September 2020, deep in the pandemic and sold all the properties for a total of $87 million to six different buyers, and got within 10 percent of the asking price. And that wasn’t her only COVID deal. Hasho sold a mixed-use elevator building on the Upper West Side for $17 million.
Hasho stands out in an industry that is overwhelmingly male, but she stands out even more at her firm. “I am the only female broker on my team and in the Manhattan office at this point who is on the sales side,” she said, but she prefers to be gender-blind, as she put it. “Black, white, green, blue — if you’re good, you’re good.”
Finally, Hasho has one trick up her sleeve to deal with her high-stress job: “I jump on my trampoline every night to get out the stress, and just mentally decompress.”—C.G.