Greg Friedman

Peachtree Group’s already rapid ascent as a private lender reached new heights in 2025.

The Atlanta-based firm’s credit platform originated $3 billion of loans in 2025, marking 90 percent year-over-year growth. Peachtree’s lending volume rise came on the heels of increasing its originations in 2024 during a challenging debt market to $1.6 billion, up from $1 billion in 2023.

Versatility was evident among Peachtree’s transactions over the past year, with the lender facilitating a number of bridge and construction loans across various property sectors. It also seized opportunities in the transitional property space by buying $600 million of first-mortgage loans from banks.

“There were a huge amount of opportunities for us to step in either with direct lending or even buying loans — where we could go in and restructure those loans — because most of these were sub-performing loans that we restructured back into performing loans,” CEO Greg Friedman said. “The banking model continues to be broken, and the ability for private lenders like Peachtree to step in and help fill the gap is only growing with the wall of debt maturities.”

Among Peachtree’s notable deals over the past year was a $176.5 million retroactive C-PACE loan to fund renovations to Dreamscape Companies’ 2,520-room Rio Hotel & Casino in Las Vegas. The deal, which closed in under 60 days, is one of the largest C-PACE loans ever and the biggest financing executed by Peachtree in the company’s history.  

Peachtree also closed a $130 million construction loan for Vastland Company’s Voce Hotel & Residences project in Nashville.

Friedman said 2026 is shaping up to be another active year. The firm is slated to buy $300 million of loans from banks this spring and poised for an increase in direct lending with a large pipeline already assembled. The lender is also finding more opportunities for C-PACE deals such as the Rio Hotel & Casino transaction with the ability to fund already completed upgrades.

“In this higher-for-longer interest rate environment, we’re doing a lot of C-PACE loans on a retroactive basis, where the property is already completed or they’ve already completed the renovations,” Friedman said. “C-PACE is becoming a bigger factor in discussions on everything we’re doing right now.”