Tyler Winograd, 34
Studio director at Gensler
Tyler Winograd’s design philosophy was shaped in part during his tenure with Danny Meyer, when Winograd served as a marketing project manager for Meyer’s Union Square Hospitality Group.
“I led efforts around new concepting for restaurants and bars. Danny had an idea, and we brought it to life by hiring branding agencies, architecture firms and other design-
adjacent groups,” said Winograd. “That’s where I first started interacting with the design of the built environment, and what it meant to bring ideas to life conceptually. It’s where I realized that I wanted to be on the creative side of this business.”
At Gensler, Winograd leads the retail and consumer experiences practice, heading a team of strategists and designers in conceptualizing physical environments that elevate consumer experience and business results.
Winograd leads retail and consumer experience for clients such as Adidas, CVS, Mars, J.P. Morgan Chase and RXR. He drove the effort on the reimagining of Claire’s, leading research and design on the chain’s “Store of the Future” proto-type, which reinvented its branding and which has become the highest-grossing store in the chain.
He also worked on the new SoHo flagship store for the Eric Emanuel clothing brand, a retail outlet designed as a sculpture gallery that blends retail features with an exhibitory bent. Winograd cherished the project for its supersized impact.
“Eric Emanuel represents an amazing partnership,” said Winograd. “It’s a boutique retail brand that is super hot right now, pushing the conversation around the design of both their products and their stores. That’s probably been our most impactful project this year, especially for the conversation around retail design in New York.”
Winograd looks forward to the Gensler studio continuing having a stage-setting impact in retail design and consumer experience.
“I would love to be a leading voice in the lifestyle design conversation,” he said. “I want to grow this studio not just by numbers or revenue, but by creating the most impactful, conversation-leading retail design studio I can.”
