Podcast: Building an AI-Powered CRE Operation – Boxer Property President Justin Segal

Justin Segal is President of Boxer Property, where he oversees operations, leasing, technology, and marketing across a national portfolio of office, retail, and hotel assets. He co-founded Brava Systems, an AI-enabled platform originally built for Boxer’s own operations and now deployed across the commercial real estate industry, and Relay Human Cloud, a global staffing and team augmentation company. Justin is based in Houston.

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(02:50) – Building the Data Foundation for AI
(05:10) – The Data You Have vs. What You’re Missing
(06:30) – Why Data Cleanup Isn’t a Massive IT Project
(09:00) – Why Most CRE Companies Aren’t Data-Ready
(11:10) – The Chief Innovation Officer’s Mixed Track Record
(14:10) – Avoiding Agent Sprawl and Vendor Lock-In
(17:20) – Vibe Coding: Great for Interfaces, Dangerous for Logic
(20:20) – Rethinking How We Measure AI ROI
(22:40) – What Boxer Actually Spends on Tokens and Compute
(24:30) – Putting a Number on AI-Driven Deal Flow
(27:30) – Balancing Employee Access to AI Tools With Governance
(29:00) – Treating Tokens and Compute as a Trackable Line Item
(31:50) – Where AI Adoption Creates the Need for More Humans
(34:20) – Freeing People From Being “Professional Rememberers”
(36:30) – Collaboration Superpower: Thomas Davenport (Wikipedia)

🏙️ Learn more:
–Visit Boxer Property
–Visit Brava
–Justin Segal on LinkedIn

🏙️ Virtual Events coming up:
–AI & Innovation Forum: Multifamily: on 9/29
–Spotlight Case Study: Inside the AI Transformation at Cushman & Wakefield: on 10/8

🏙️ In-person Events coming up:
–South Florida Capital & Development Forum: in Miami on 10/15
–Finance Forum: in NYC on 11/3
–All upcoming events

🏙️ Connect with Tangent:
-Edward Cohen on LinkedIn
-Zach Aarons on LinkedIn
-Tangent on LinkedIn

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