Doron Greenberg Buys Luxury Brooklyn Apartment Building for $52M

A luxury apartment building in Brooklyn’s Prospect Lefferts Gardens neighborhood has traded for $52 million.

Doron Greenberg, a managing partner at real estate investment platform Metis Equities, using the entity ME 100 Lenox Holdings, purchased the eight-story, 95-unit residential building at 100 Lenox Road from Brooklyn-based development firm Pulse Bedford Development, according to city records made public Thursday.

Greenberg is also the co-founder of New York-based real estate development and investment firm GO-RE Partners. Metis Equities operates as a joint venture between GO-RE and Vision Real Estate, the latter of which has more than $2.5 billion deployed in U.S. multifamily, according to Metis Equities’ website.

Greenberg signed the deal for the buyer, while Ben Beitel, CEO of Pulse Bedford Development, signed for the seller, records show.

It’s unclear who brokered the deal. Spokespeople for Metis Equities and EXR, the leasing agent for 100 Lenox, did not immediately respond to requests for comment. Pulse Bedford could not be reached for comment.

Built in 1899, the property southeast of Prospect Park was redeveloped by Pulse Bedford in 2020. The building features 95 rental apartments ranging from studios to two-bedrooms and includes amenities such as a fitness center, coworking spaces, bike storage and a parking garage.

Greenberg’s plans for 100 Lenox are unclear, but this isn’t his firm’s first Brooklyn acquisition in recent years.

In May 2025, GO-RE acquired a seven-story, 66-unit apartment building in Flatbush at 88 Linden Boulevard for $28 million, as Commercial Observer previously reported. Greenberg signed that deal for GO-RE.

Over in East Harlem, GO-RE acquired a pair of multifamily buildings at 69 East 125th Street and 58 East 126th Street for $28.2 million in October 2023.

Isabelle Durso can be reached at idurso@commercialobserver.com.