Cricket Training Facility Takes 14K SF Near Bryant Park for First U.S. Location

Anyone fancy a game of cricket?

Century Cricket Centre, an Australia-based indoor cricket and sports-tech concept, will open its first U.S. location in New York City, having inked a 14,000-square-foot lease at Thor Equities’ 25 West 39th Street a block south of Bryant Park, tenant broker Lee & Associates NYC announced Tuesday. 

The asking rent for the 15-year deal was not disclosed, but the average asking rent for retail space in the nearby Herald Square neighborhood was $394 per square foot during the second quarter of 2026, according to CBRE data. 

The facility is expected to open in the coming months as part of Century Cricket Centre’s plans to expand broadly in the U.S., with as many as 30 locations planned to open over the next several years. At its debut U.S. spot on West 39th Street, the cricket concept will feature its indoor batting facilities on the entire fourth floor of the 16-story Midtown mixed-use property. 

Century Cricket Centre will also join squash club Open Squash, which is on the fifth floor of the property and has several courts of its own, as well as a fitness center and bar.

Josh Lebowitz and Brad Schwarz of Lee & Associates NYC represented Century Cricket Centre in its lease, while Thor Equites was represented by Thomas Capuano from Okada & Company.

“Cricket has an enormous global following, but very little penetration in the U.S. There is very little access for people to play, practice and experience the sport in an accessible indoor environment,” Lebowitz said in a statement. “Century Cricket Centre saw an opportunity to bring a sport with an enormous and passionate following to New York and ultimately to other markets across the country. Bryant Park is an ideal place to introduce the brand, with a central location and  great accessibility within Manhattan.”

Capuano added in a statement that the cricket concept is a “great fit” for the building, as “cricket is growing rapidly in the U.S. and there’s a major lack of quality indoor infrastructure.”

Built in 1907, 25 West 39th Street served as the Engineering Societies’ building until it was converted into an office in 1961. Office tenants in the building include content creation platform Spotter and coworking firm SparkLabs. 

Amanda Schiavo can be reached at aschiavo@commercialobserver.com.