Startup AppsFlyer Nabs 13K SF at 300 Park Avenue South

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Mobile marketing analytics startup AppsFlyer plans to move its New York City office to 13,000 square feet at 300 Park Avenue South, Commercial Observer has learned.

AppsFlyer signed a seven-year sublease with upholstery firm Swavelle Mill Creek Fabrics for the entire eighth floor of the Flatiron District building between East 22nd and East 23rd streets, a source with knowledge of the deal said. Asking rent was in the $70s per square foot.

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Swavelle first moved into Rockrose Development Corp.’s 300 Park Avenue South in 2018 after signing a 10-year lease for the space, as CO previously reported. It’s currently in the process of negotiating for new digs, according to the source.

The Israeli-founded AppsFlyer — which is headquartered in San Francisco — currently has its New York City offices nearby at 220 Fifth Avenue, the source said. It raised $210 million in a Series D round last year, valuing it at $1.6 billion, Forbes reported.

AppsFlyer will join the Smithsonian Institution’s New York Research Center, Wilhelmina Models and Rizzoli International Publications in the 14-story 300 Park Avenue South.

SavillsAllison Buck, Jim Wenk and Kirill Azovtsev represented AppsFlyer in the deal. Newmark’s Corey Borg and Eric Zamechson brokered it for Swavelle, and Rockrose handled it in-house via Rob Fink. The Savills brokers declined to comment and a spokesman for Newmark did not immediately respond to a request for comment.

Nicholas Rizzi can be reached at nrizzi@commercialobserver.com.