Global Holdings Management Group Refreshes 410 Park Avenue


When Global Holdings Management Group realized it had several smaller tenants leaving its 22-story, 1950s office tower at 410 Park Avenue, it decided to refresh the entrance and lobby and add a gym and conference center to keep the building competitive with its Plaza District neighbors.

The renovation, which started in November 2019 and wrapped in May 2020, included an updated lobby with new gray marble flooring and a dark accent wall where a ladder-like metal sculpture now hangs. Striking, veined green marble on the walls was kept, while the rest of the lobby received new lighting; a warm, wooden concierge desk; and dark metal wall paneling. The entrance now sports a rectangular, black metal canopy and a full-height revolving door.

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“It’s a much warmer, more welcoming experience” than the old lobby, said JLL (JLL)’s Paul Glickman, who’s handling the leasing for the 250,000-square-foot property. “There’s a more hotel vibe to the lobby now.”

In the basement, Global Holdings tapped its own in-house designer, Maria Figueira, and TPG Architecture to put in a 5,000-square-foot fitness center with showers, lockers, Peloton bikes, and even separate small rooms with a Pilates reformer and a heavy bag. Next door is a 1,500-square-foot golf simulator and lounge.

Upstairs, there’s a new 4,500-square-foot conference center with a 70-seat meeting room, lounge areas and a kitchen. The work also involved replacing the elevator cabs and mechanical systems and adding new air handlers to the ventilation system.

“I think it’s indicative of what the market is demanding post-COVID — amenities, nice space,” said Global Holdings’ Craig Panzirer.

The firm also installed 15,000 square feet of prebuilt office suites in the building, and is working on an additional 8,500 square feet of prebuilts. Asking rents range from the mid-$70s to the mid-$80s per square foot. Three separate financial firms took 15,350 square feet total in the building earlier this month.

Rebecca Baird-Remba can be reached at