Leases  ·  Office

Branding Agency Frank Collective Leaves Dumbo for Industry City


Marketing agency Frank Collective is joining the raft of creative companies moving to Industry City in Sunset Park, Brooklyn.

The branding and content firm is relocating from 20 Jay Street in Dumbo to 253 36th Street, otherwise known as Building 3 at Industry City, the landlords announced in a press release. It signed an 11-year, 10,000-square-foot lease for offices on the fourth floor of the converted warehouse between Second and Third Avenues. Asking rents at Industry City range from $15 to $45 a square foot.

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Frank Collective will leave 6,100 square feet across two floors in Dumbo for a single, larger space on one floor in Sunset Park. The company will move 30 employees to Industry City in April.

“When we started Frank Collective in Dumbo, Brooklyn we loved the pioneering, community atmosphere that was there,” Frank Collective CEO Jiffy Iuen said in a statement. “As Dumbo has grown, we miss a bit of that. So, we were excited to find it again in Industry City. It feels [like] the next creative hub with a momentum that matches our own and a place to grow even further.”

Joseph Sipala, Whitten Morris and Zachary Talve of Newmark (NMRK) Knight Frank represented Frank Collective in the deal. Sipala said that the space, which has a dedicated elevator, “allows them to grow their business within an inspiring and engaging work environment while also taking advantage of significant costs savings.”  

Matthew Stewart handled the transaction in-house for Industry City. The 5.3-million-square-foot complex is owned by Jamestown, Belvedere Capital, Angelo, Gordon & Co., Cammeby’s International and the Fruchthandler family’s FBE Limited.

“We are excited to welcome Frank Collective to the growing cluster of media and production firms here at Industry City,” Kathe Chase, the director of leasing at Industry City, said in prepared remarks.

Frank Collective will join a number of other media and production companies at Industry City, including Essence Magazine, animation studio Buck, live-streaming and virtual reality video company 30 Ninjas, along with Condé Nast and Serious Eats, both of which have kitchen studios in the development.