Equipment Rental Company Ditching Manhattan for Brooklyn’s Industry City
Ver Technologies, which rents out video equipment to television shows, movies and live sportscasts, is heading over the East River to Brooklyn.
The company signed a five-year lease to relocate its New York City headquarters from Midtown to 25,000 square feet in the Sunset Park, Brooklyn warehouse complex Industry City, The Real Deal first reported. Asking rents in the development range from $15 to $40 per square foot, according to an Industry City release.
Ver, which currently has offices at 620 12th Avenue between West 47th and West 48th Streets, took the second floor of 147 41st Street in the 16-building campus. Its new digs will be an “equipment hub” for clients and house about 40 workers when it opens in the next few months, as per the release.
Joel Schneider of Hilco Real Estate represented Ver in the deal while Industry City handled it in-house with Sam Gewirtzman. A spokesman for Hilco did not immediately respond to a request for comment.
“New York City’s film and production industry is booming,” Kathe Chase, the director of leasing for Industry City, said in a statement, adding that supporting businesses like Ver, animation studio Buck and drone operator Aerobo have offices in Industry City. “All of those ancillary businesses are coming together at Industry City to create this incredible ecosystem that you can’t find anywhere else.”
Glendale, Calif.-based Ver has provided lights for the red carpet of the Academy Awards and rented cameras to the production of American Ninja Warrior. Despite its success, the company filed for bankruptcy in April 2018, Bloomberg’s Big Law Business reported. Ver reorganized and merged with Production Resource Group later that month.