Private Equity Firm GoldPoint Moving HQ From NoMad to Midtown East

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Private equity firm GoldPoint Partners is moving its headquarters to 299 Park Avenue after agreeing to take nearly 30,000 square feet of space at the Midtown East office tower.

SEE ALSO: Investment Firm One William Street Moving to 299 Park Avenue [Updated]

GoldPoint signed a 15-year lease for the entire 37th floor, spanning 29,768 square feet, at the 42-story, 1.2-million-square-foot building between East 48th and East 49th Streets, landlord Fisher Brothers announced today.

The New York Life Insurance Company subsidiary, which manages $12.7 billion in assets, is expected to relocate its offices from 51 Madison Avenue in NoMad in the second quarter of 2019.

Asking rent in the deal was in the high $90s per square foot. A Cushman & Wakefield team of Richard Bernstein, Steve Braun and Christine Colley represented the tenant in the transaction, while Fisher Brothers was represented in-house by Marc Packman and Clark Briffel as well as Newmark Knight Frank’s Andrew Sachs and Pete Shimkin.

GoldPoint is the latest in a slew of financial services firms to set up shop at 299 Park Avenue in recent months, following the likes of B. Riley Financial, Traxys, King Street Capital Management and Varagon Capital Partners. The National Bank of Kuwait also renewed its existing space at the office building earlier this year, while other tenants include financial giants Capital One, UBS and The Carlyle Group.

In a statement, Fisher Brothers Partner Winston Fisher said 299 Park Avenue “continues to be the preferred destination of the city’s top financial companies that seek the highest level of quality and service at a prestigious Park Avenue address.”

Representatives for C&W and NKF did not immediately return requests for comment. The New York Post first reported news of the deal.