Global Coworking Company Mindspace Launches Platform for Brokers
Looking to bridge the divide between brokers and coworking companies, global coworking network Mindspace has launched what it is billing as a “one-of-a-kind platform” that lets brokers placing tenants in a Mindspace outpost easily register and track referrals, earn commission and streamline all of their data in one place, Commercial Observer has learned.
Called the “Brokers Referral Platform,” the website was created exclusively for brokers doing Mindspace deals, providing them with a library of marketing materials to showcase to clients.
“We know that the relationship between brokers and coworking spaces has been at odds in some capacity because of new leasing procedures and commission structures or lack thereof offered by coworking providers,” Orenstein said. “We’re constantly looking for technologies to make our partnerships and relations with brokers and members much more seamless.”
Mindspace launched the website on June 11. (The company would not connect CO with any brokers who have tested out the platform.)
Mindspace launched in Tel Aviv in 2013 as a coworking company catering to large enterprise firms such as Microsoft, Spotify and Samsung. It provides companies with private offices, meeting rooms, reliable internet, coffee bars and private phone booths, among other amenities.
Mindspace is unique in that offers “outstanding community management” with on-site support in operations, IT, community management and event planning, Barak Orenstein, the company’s senior marketing leader, told CO. He added that the spaces are designed with “an incredible amount of detail” and offices have a “very generous” amount of space. The company now has more than two dozen global locations. It’s slated to open its first U.S. location in Washington, D.C. on July 1, and a San Francisco outpost is set to open on Aug. 17.
Mindspace Member fees range from $3,250 per month for a private office for five employees to $5,400 per month for a private office for nine people. The company offers brokers a 10 percent commission for one-year deals and 2 percent commission if clients decide to stay for a second or third year, according to Orenstein.
Brokers can use the platform to onboard legal documents, track the sales process and review commissions and rewards. They will also be the first to know about new location and suite openings locally and globally.
The company’s first U.S. location is opening in D.C. on July 1 at 1301 K Street NW. D.C. was chosen as Mindspace’s flagship in the U.S. because of the city’s steady influx of new businesses, startups and enterprises and young collaborative employees in the tech industry, Orenstein said.
The space spans 31,000 feet in the dual-tower building that is also home to The Washington Post. It will accommodate 500 members. Orenstein would not disclose which companies have already signed on to the space, but said they are some “very interesting and well-known brands” of both enterprise and late-stage startups that will make for a “vibrant mix of community.”