Ad Agency Heads to Hudson Square
Advertising agency Mekanism is packing up its Financial District offices and moving to Hudson Square.
The 15-year-old creative firm has inked a 10-year deal for 27,780 square feet on the entire second floor of Jack Resnick & Sons’ 250 Hudson Street between Dominick and Broome Streets, the landlord told Commercial Observer. Asking rent for the space was in the high $70s per square foot.
The company is expected to relocate from its current offices at 80 Broad Street in the Financial District in early 2019. Mekanism is moving because it wanted space for its new in-house content studio. The agency also sought “a large open footprint that would foster collaboration and creativity for our rapidly growing company,” said its CEO, Jason Harris, in a statement.
David Rosenbloom of Cushman & Wakefield (CWK) represented Mekanism in the deal, and Jack Resnick & Sons’ Brett Greenberg and Adam Rappaport handled the transaction for the landlord in-house. A Cushman & Wakefield spokesman didn’t immediately respond to a request for comment.
Several years ago, Resnick & Sons spent $40 million upgrading the building’s communications and electrical infrastructure, renovating the lobby with marble and limestone, and adding a 10,000-square-foot green roof.
“As long-term owner in the Hudson Square, we recognized the neighborhood’s potential as a hub for creative tenants, and that our buildings were ideally suited for these companies in both function and character,” said Jonathan Resnick, the president of Jack Resnick & Sons. “Mekanism is a great example of what we envisioned for this former printing building when we set out to reposition it a decade ago.”