Video: Pop Damn! How Pop-Ups Are a Year-Long Phenomenon
Fancy stores like L.A.'s Vrai & Oro see the pop-up as their entree into New York retail
By The Editors January 10, 2018 12:12 pm
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It’s not just for the holiday season. Love ’em or hate ’em, pop-ups are here to stay. Retail Details looks at why they’re advantageous for tenants and landlords. We check in with Los Angeles’ jewelry retailer Vrai & Oro as they build out a space that they got on Mott Street via Appear Here.
[youtube https://www.youtube.com/watch?v=U-Yqb-XwMp0?rel=0&w=760&h=420]
252 Mott Street, 430 West Broadway, 503 Broadway, Appear Here, Candlepower By Yankee Candle, Eastern Consoldiated, Fred Posniak, Gene Spiegelman, Mark Kostic, Mohamed Haouache, Robin Abrams, Salvatore Ferrigno, Squishable, Storefront, Virginia Pittarelli, Vrai & Oro, Brookfield, Crown Retail Services, Cushman & Wakefield, Empire State Realty Trust, Newmark
