Germany-based fine writing instruments company Lamy is establishing a U.S. flagship—its first store in North America—in Soho, Commercial Observer has learned.
Lamy signed a 10-year lease at 452 West Broadway between Prince and West Houston Streets last Friday, for the entire three-level 2,000-square-foot building, Thor Equities executives said. The asking rent for the ground floor was $700 per square foot.
Thor’s building, with 30-foot high glass frontage overlooking West Broadway, was leased to Switzerland-based skincare brand Hormeta until December 2016 followed by another beauty products brand, Glow Recipe, as a pop-up. Now men’s dress shirt company Mizzen+Main is in the space temporarily until early January 2018, a Thor spokesman said. Lamy will open in spring 2018.
Joanne Podell and Aylin Gucalp of Cushman & Wakefield represented Lamy in the deal and Christopher Owles and Margie Sarway of Sinvin represented Thor.
Podell advised this reporter to “check out the tenant” because it sells “amazing pens.” In fact, she said, she is using one.
Owles said: “Soho has long been the heart of New York’s art and design industry so it is fitting that a company with more than 50 years experience in product design has selected such an architecturally notable building in this neighborhood for its U.S. flagship store.”
Thor acquired the property in December 2013 for $6 million, property records indicate.