American lifestyle brand Halston is relocating its New York showroom to Midtown from Soho, Commercial Observer has learned.
Halston, a 1960s brand which its website says became “synonymous with the 1970s and the era of Studio 54,” took 14,440 square feet of office space amassing the entire fourth floor at Thor Equities’ 25 West 39th Street between Avenue of the Americas and Seventh Avenue, according to information provide by Thor. The company will maintain its New York showroom and offices in the new digs when it relocates next month from the entire second floor 96 Spring Street.
The lease is for seven years, a Thor spokesman said, with an asking rent of roughly $70 per square foot.
Opened in 1907 as the Engineering Societies’ Building, the property featured a 1,000-seat auditorium and one of the largest engineering libraries in the world, with members including Thomas Edison and Nikola Tesla. The Engineering Societies left in 1961, and the building was converted to office space.
Tenants in the 16-story, 208,000-square-foot building include Movado, Polo Ralph Lauren, Spark Labs, Seven for all Mankind and Thor (which occupies 45,000 square feet on the second, 11th and 16th floors).
Arthur Mirante, John Ryan, Patrick Steffens and Michael Blue of Avison Young represented the landlord in the transaction along with Jonathan Scheinberg of Thor. Scott Rosen of Akron Trotter Property Group represented Halston and he declined to comment, as did an Avison Young representative.
The clothing company has a store on the ground floor of another Thor building, at 59 Greene Street between Broome and Grand Streets, in Soho.